Newsletter templates
Newsletter templates people actually read.
15 free newsletter templates for shops, restaurants, realtors, schools, churches and teams. Preview each one, copy the HTML, or send it from Mailmanny.15 newsletter templates for shops, restaurants, realtors, schools, churches and teams. Preview each one, copy the HTML, or send it from Mailmanny.
- A panel for dates and events in each one
- Personal greeting with a friendly fallback
- Unsubscribe link and address in every footer
For shops, studios and teams
Monthly round-ups, weekly digests, menus, listings and the internal update.
For schools and families
Principal’s notes, classroom updates and preschool news, with the dates parents need.
For churches, nonprofits and neighbors
Weekly bulletins, impact updates and neighborhood news that bring people along.
Anatomy of a newsletter
What every good newsletter has.
Take the monthly newsletter apart and you’ll find the same six pieces in every template on this page.
A header people recognize
Your name and the issue, so it’s obviously from you before they read a word.
One photo that sets the mood
Your shop, your work or your people. Real photos beat stock every time.
A headline that sums up the issue
Write it like a subject line: what’s inside, in a few words.
A greeting with their name
A merge tag with a friendly fallback, so nobody reads “Hi ,”.
One button for the main story
Every other link can be a quiet text link. One clear next step wins.
Shorter stories below the fold
Photo rows that alternate sides, then dates and the footer with your address.
Use it anywhere
Plain HTML. Works in any email tool.
Nothing locks you in. Take the HTML to the tool you already use, or send it from Mailmanny where the merge tags work as they are.
Copy or download the HTML
Every template comes as one HTML file with its styles inline, plus a plain-text version for inboxes that prefer it.
Paste it into your email tool
Use the HTML or code editor (in Mailchimp it’s “Code your own”). Change the words, links and photos to your own.
Swap the merge tags
In Mailmanny the tags below fill themselves in. Elsewhere, use your tool’s own: in Mailchimp,
{{first_name|there}}becomes*|FNAME|*and{{unsubscribe_url}}becomes*|UNSUB|*.
Merge tags in these templates
{{first_name|there}}- The subscriber’s first name, or “there” when you don’t have one.
{{unsubscribe_url}}- The one-click unsubscribe link. Every marketing email needs one.
{{company_address}}- Your postal address, which the law asks for in the footer of marketing email.
{{view_in_browser_url}}- A link to the web version of the email.
The sample photos load from mailmanny.com. They’re yours to keep, but your own photos will always feel more like you.
Questions
Newsletters, plainly answered.
Anything else? Email support@mailmanny.com and a person will answer.
One main story with a reason to read it, two or three shorter items, one button per idea, and a footer with your postal address and an unsubscribe link. Dates, opening hours or a short personal note make it feel like it came from a person.
As often as you have something worth reading and can keep it up. Monthly suits most shops, schools and nonprofits; weekly works for digests and busy communities. Pick a day and stick to it, so readers know when to expect you.
Short enough to read on a phone in a couple of minutes. Lead with the one thing you most want people to see and link out for the rest.
Yes, in any tool with an HTML or code editor (Mailchimp calls it “Code your own”). Copy the HTML from the template’s page, paste it in, and swap our merge tags such as {{first_name|there}} for that tool’s own.
A newsletter keeps people up to date with news, stories and dates on a regular schedule. A promotional email asks for one thing, like a sale or a launch. Both need the reader’s permission and an unsubscribe link.
Yes: a school, a classroom, a preschool, a church, a nonprofit and a neighborhood association newsletter, each with a panel for upcoming dates. Coming from Smore? See how Mailmanny compares on our Smore page.
Your next newsletter, sent by lunch.
Import your list, open a template in Mailmanny, swap in your news and schedule it for the morning.
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