Small business newsletter template
A neighborhood shop update: one big announcement, two smaller ones, opening hours.
Downloading and copying (HTML and Plain text tabs) need no account. In Mailmanny it opens in the drag-and-drop editor, block by block, on every plan.
- Subject line
- Pumpkin sourdough is back
- Preheader
- Pumpkin sourdough is back, plus Saturday hours and a new loyalty card.
- Best for
- Bakeries, cafés, boutiques and local shops.
- Merge tags
{{first_name}},{{unsubscribe_url}},{{company_address}}
Pumpkin sourdough is back — Pumpkin sourdough is back, plus Saturday hours and a new loyalty card.
Why it works
What makes this small business newsletter work.
Personalized greeting with a friendly fallback (“Hi neighbor”).
A reason to act now: it sold out by 10 am last year.
Practical info (hours) is easy to find at the bottom.
Use it anywhere
Plain HTML. Works in any email tool.
Nothing locks you in. Take the HTML to the tool you already use, or send it from Mailmanny where the merge tags work as they are.
Copy or download the HTML
Every template comes as one HTML file with its styles inline, plus a plain-text version for inboxes that prefer it.
Paste it into your email tool
Use the HTML or code editor (in Mailchimp it’s “Code your own”). Change the words, links and photos to your own.
Swap the merge tags
In Mailmanny the tags below fill themselves in. Elsewhere, use your tool’s own: in Mailchimp,
{{first_name|there}}becomes*|FNAME|*and{{unsubscribe_url}}becomes*|UNSUB|*.
Merge tags in these templates
{{first_name|there}}- The subscriber’s first name, or “there” when you don’t have one.
{{unsubscribe_url}}- The one-click unsubscribe link. Every marketing email needs one.
{{company_address}}- Your postal address, which the law asks for in the footer of marketing email.
{{view_in_browser_url}}- A link to the web version of the email.
The sample photos load from mailmanny.com. They’re yours to keep, but your own photos will always feel more like you.
Send it from your own domain today.
Import your list, open this template in Mailmanny, change the words and photos, and schedule it. Your CSV maps itself.
Free plan · No credit card · Double opt-in built in
Plans from $9/mo · Cancel anytime · Double opt-in built in
