Klaviyo alternative
The Klaviyo alternative with a shorter receipt.
Welcome flows, segments and campaigns for a lot less each month. You pay for the people who subscribed, not every profile your store collects, and we never move you to a bigger plan on our own.
- Only subscribed contacts count
- No automatic plan upgrades
- 15× your list in monthly sends on Standard
Your list · subscribed contacts
At 2,500 contacts: Klaviyo Email $60 a month, Mailmanny Standard $36 a month, 40% less, $288 a year.
On Klaviyo, as of Oct 2026
- Profiles who never subscribed count
- Moved up a plan automatically
- Sends capped at 10× your profiles
Pricing, side by side
Same list. Smaller bill.
Monthly list prices at five list sizes, on monthly billing, as of October 16, 2026. Mailmanny counts subscribed contacts only, so your list may land in a smaller tier with us, too.
| Contacts | Klaviyo Email | Mailmanny Standard |
|---|---|---|
| 500 | $20/mo | $14/mo30% less |
| 1,500 | $45/mo | $26/mo42% less |
| 2,500 | $60/mo | $36/mo40% less |
| 5,000 | $100/mo | $59/mo41% less |
| 10,000 | $150/mo | $89/mo41% less |
Klaviyo prices its email plan by active profiles: every profile you can email, including people who never subscribed.
Over a year
What stays in your pocket
Mailmanny Standard vs Klaviyo Email, twelve months on monthly billing.
- 500$72
- 1,500$228
- 2,500$288
- 5,000$492
- 10,000$732
Mailmanny Standard costs 30–42% less than Klaviyo’s email plan at every list size we compared, and it includes 15× your contacts in monthly sends where Klaviyo includes 10×.
What you pay for
The fine print, side by side.
The list price is half the story. Here’s what each bill actually counts, and what happens when your list grows.
Who you pay for
Klaviyo
Klaviyo bills active profiles: every profile it can email, including shoppers added from checkouts who never subscribed. Unsubscribed (suppressed) profiles don’t count.
Mailmanny
Only people who subscribed count. Unsubscribed, bounced, cleaned and unconfirmed contacts stay on your list at no cost.
Going over your plan
Klaviyo
Since February 2025, Klaviyo moves you to the plan that matches your active profile count at the next billing cycle.
Mailmanny
Nothing is ever charged automatically. We email you at 90% and 100%, signups keep coming in, and you choose when to move up.
Emails included each month
Klaviyo
10× your plan’s profile limit.
Mailmanny
Standard includes 15× your contacts; Essentials 10×. API emails come in their own separate pool.
Plan to start on
Klaviyo
Free plan: 250 active profiles and 500 emails a month, with Klaviyo’s logo on every email.
Mailmanny
Free plan: 500 contacts and 1,000 emails a month, with the same deliverability protection as paid plans.
Feature by feature
The email basics, minus the suite.
Klaviyo is built for big ecommerce teams. Here’s how everyday email work compares, and what each one bills you for.
| Feature | Klaviyo | Mailmanny |
|---|---|---|
| Price at 2,500 contacts | $60 a month (Email plan) | $36 a month (Standard) |
| Who counts toward your plan | Every emailable profile, subscribed or not | Subscribed contacts only |
| Automatic plan upgrades | Yes, at the next billing cycle | Never |
| Emails included each month | 10× your profile limit | 15× your contacts on Standard |
| Flows and segments | Every plan | Every paid plan, with branches and API event triggers on Standard |
| Remove the provider’s logo | Paid plans | Paid plans |
Fair’s fair
Where Klaviyo is ahead
- Deep Shopify and ecommerce data, with more than 350 integrations.
- Predictive analytics on paid plans, like customer lifetime value and expected next order.
- SMS, WhatsApp and push from the same profile.
- Product reviews and a helpdesk in the same account.
If you run a big online store and live in those reports, Klaviyo earns its price. If you send a newsletter, a welcome series and a few promotions, you’re paying for a suite you rarely open.
Leaving Klaviyo
Switch in an afternoon.
Most lists move in an afternoon. Your subscribers, your opt-outs and your best emails come with you; flows get rebuilt in a few minutes each.
Export your profiles
In Klaviyo, open a list or segment, choose Manage, then Export list to CSV. Suppressed profiles export separately from Profiles, then Suppressed profiles.
Import your subscribers
Email, first name, last name and phone columns match themselves. Any other column, like a custom property, becomes a custom field in one click.
Bring suppressed profiles, too
Import the suppressed file as unsubscribed. Those people stay opted out and never count toward your plan.
Verify your domain and rebuild
Copy the DKIM, SPF and DMARC records into your DNS; we check them as they go live. A plain
{{ first_name }}works as is. Swap Klaviyo filters like |default for our fallback,{{ first_name|there }}.
Questions
Mailmanny vs Klaviyo, plainly answered.
The questions people ask before they move from Klaviyo. Anything else? Email support@mailmanny.com.
Yes, at every list size we compared. At 2,500 contacts, Mailmanny Standard is $36 a month and Klaviyo’s email plan is $60 a month for 1,501 to 2,500 active profiles. Those are US list prices on monthly billing as of October 16, 2026. Klaviyo also counts profiles who never subscribed, so the same store can land in a bigger Klaviyo tier.
On Mailmanny, only subscribed contacts. Klaviyo bills active profiles: anyone it can email, including shoppers added from checkouts who never subscribed. Suppressed profiles don’t count on either.
No. We email you at 90% and 100% of your plan, signups keep coming in, and you decide when to move up. Since February 2025, Klaviyo moves accounts to the plan that matches their active profile count at the next billing cycle.
Flows don’t export between tools, so you rebuild them in our journey editor with triggers, delays, branches and emails. A welcome series takes a few minutes. Flows that depend on store events need your shop or app to send those events through our API, which is on Standard and Pro.
A plain {{ first_name }} works as is. Klaviyo filters such as |default and lookups like person|lookup don’t, so swap them for our tags from the Insert merge tag menu, for example {{ first_name|there }}.
Klaviyo has deep Shopify and ecommerce data, more than 350 integrations, predictive analytics on paid plans, SMS, WhatsApp and push, plus reviews and a helpdesk. Mailmanny focuses on email: campaigns, automations, segments, signup forms, reports and a developer API.
Yes. The Free plan covers 500 contacts and 1,000 emails a month with no credit card, so you can import a slice of your list, rebuild a flow and send a real campaign first.
Yes. Import a slice of your list first, rebuild a flow and send a real campaign before you bring everyone over. You can change or cancel your plan anytime.
No. Klaviyo is a trademark of Klaviyo, Inc. Mailmanny is an independent company and isn’t affiliated with, endorsed by or sponsored by Klaviyo.
Sources and notes · checked October 16, 2026
- Klaviyo: pricing
- Klaviyo: how billing works (active profiles)
- Klaviyo: active profile billing FAQ
- Klaviyo: suppressed profiles
- Klaviyo: export a list or segment
- Klaviyo: personalization tags
- Klaviyo: intellectual property notices
Prices are Klaviyo’s published US list prices on monthly billing as of October 16, 2026, before taxes, add-ons and promotions. Mailmanny prices are from our pricing page. Features are compared at each company’s published plan level and may change; check the sources for today’s details.
Klaviyo is a trademark of Klaviyo, Inc. Mailmanny isn’t affiliated with, endorsed by or sponsored by Klaviyo or its owner.
Move your list from Klaviyo this afternoon.
Export your CSV, import it here (the columns map themselves), verify your domain and send your first campaign today.
Free plan · No credit card · Your CSV maps itself
Cancel anytime · Only subscribed contacts count · Your CSV maps itself
