Welcome email template
Greet new subscribers, set expectations and give them a reason to visit.
Downloading and copying (HTML and Plain text tabs) need no account. In Mailmanny it opens in the drag-and-drop editor, block by block, on every plan.
- Subject line
- Welcome, {{first_name|friend}}!
- Preheader
- You’re in. Here’s what to expect, and a little something to start.
- Best for
- Any business welcoming new subscribers or customers.
- Merge tags
{{first_name}},{{unsubscribe_url}},{{company_address}}
Welcome, {{first_name|friend}}! — You’re in. Here’s what to expect, and a little something to start.
Why it works
What makes this welcome email work.
Tells people what they’ll get and how often, so they stay subscribed.
A small welcome gift turns a signup into a visit.
Three practical next steps instead of a sales pitch.
Use it anywhere
Plain HTML. Works in any email tool.
Nothing locks you in. Take the HTML to the tool you already use, or send it from Mailmanny where the merge tags work as they are.
Copy or download the HTML
Every template comes as one HTML file with its styles inline, plus a plain-text version for inboxes that prefer it.
Paste it into your email tool
Use the HTML or code editor (in Mailchimp it’s “Code your own”). Change the words, links and photos to your own.
Swap the merge tags
In Mailmanny the tags below fill themselves in. Elsewhere, use your tool’s own: in Mailchimp,
{{first_name|there}}becomes*|FNAME|*and{{unsubscribe_url}}becomes*|UNSUB|*.
Merge tags in these templates
{{first_name|there}}- The subscriber’s first name, or “there” when you don’t have one.
{{unsubscribe_url}}- The one-click unsubscribe link. Every marketing email needs one.
{{company_address}}- Your postal address, which the law asks for in the footer of marketing email.
{{view_in_browser_url}}- A link to the web version of the email.
The sample photos load from mailmanny.com. They’re yours to keep, but your own photos will always feel more like you.
Send it from your own domain today.
Import your list, open this template in Mailmanny, change the words and photos, and schedule it. Your CSV maps itself.
Free plan · No credit card · Double opt-in built in
Plans from $9/mo · Cancel anytime · Double opt-in built in
